Online Advertising
Online Advertising gives your business the opportunity to connect with our community and potential customers.
Advertising options include display ads on the Addison Independent website and email newsletter ads.
- Local Readers
- Drive Engagement
- Trusted Reputation
Directly tap in to the Addy Indy’s community following by advertising on our website or in our email newsletters.
With a website that receives over 65k visitors per month and email newsletters with more than a 55% open rate, online advertising is one of the most effective ways to supplement your Addy Indy print campaigns.
Website Advertising
Reach the tens of thousands of visitors on our website each month by supplementing your print ad with a Website Ad on addisonindependent.com.
We offer four different ad placement options, all of which receive tens of thousands of monthly impressions. Ads on the Addy Indy website are purchased on a per-month basis.
Banner: $199.00
Big Box: $199.00
Super Box: $249.00
Leaderboard: $349.00
Banner: 728px x 90px (desktop), 300px x 90px (mobile)
Big Box: 300px x 250px
Super Box: 300px x 500px
Leaderboard: 970px x 90px (desktop), 300px x 90px (mobile)
Banner: Displays in the center of the page (in-story) or at the bottom of a page
Big Box: Displays in the sidebar or mid-page (in-archive)
Super Box: Displays in the sidebar
Leaderboard: Displays at the top of the page
Email Newsletter Advertising
Send your message directly to your potential customer’s inbox with an Addy Indy Email Newsletter ad.
We send out three Addison Independent newsletters per week (Mondays, Thursdays, and Fridays) and one MiniBury newsletter (Tuesdays) to a list of 4000+ subscribers. On average, our newsletters have a 55%+ open rate.
Per Campaign Rates:
$75 for 1 ad
$50 per ad for 3-5 ads
$25 per ad for 6 ads+
Banner: 1200px x 400px (preferred) OR 600px x 200px
Box: 1200px x 800px (preferred) OR 600px x 400px
FAQs
We offer a variety of digital advertising opportunities, including website ads on addisonindependent.com and minibury.com, as well as ad placements in both the Addison Independent and MiniBury email newsletters.
Your ad has the potential to reach over 65,000 monthly visitors to our websites—both within Addison County and beyond. Newsletter ads reach thousands more readers who have actively subscribed to receive updates in their inbox, making them an engaged and interested audience.
Yes! We can place your ad on specific sections of our website such as Sports, Arts + Leisure, or Obituaries so you reach the most relevant readers. If your audience includes local families with young children, the MiniBury website and weekly newsletter are a perfect fit.
Website ads are typically sold on a monthly basis, with rates depending on ad placement. Email newsletter ads are priced per newsletter, and we offer discounted rates for recurring placements.
Absolutely. Combining digital and print ads helps you maximize reach and visibility. Whether your audience reads the paper in print, checks their inbox, or scrolls online, we’ll help you reach them wherever they are.
We’re happy to design your ad at no extra cost, whether it’s for digital or print. If you prefer to supply your own creative, your ad rep can provide you with all the sizing and file specs to make sure your ad looks great.
Web ad placements are flexible—we prefer at least one week’s notice, but we can often accommodate same-day requests if needed. Let us know your timeline and we’ll do our best to make it work.
Yes! Just ask your ad rep and we’ll share performance data like impressions and click-through rates, and even help you optimize your ad for better results.
Click-through rates vary depending on the industry, ad design, and placement, so we don’t offer a one-size-fits-all number. What we can promise is visibility—your ad will be seen by thousands of local readers each month. We’re also happy to work with you to review results and improve your campaign along the way.
Nonprofit discounts are available for many of our print ads, and digital discounts may also apply. Talk to your ad rep to find out what options are available for your organization.
It’s easy! Just fill out the form below and we’ll help you build a plan that fits your goals and budget.
Digital doesn't have to be hard!
Fill out the form below to kickstart your digital advertising & marketing journey.